The pressure on businesses to extend their Black Friday marketing campaigns into week-long events has begun to increase. During the holiday season, consumers have a strong concentration on purchasing presents and also wish to steer clear of crowded retail establishments. If a marketing plan is tailored to manage and make the most of the growing number of online visitors, online stores may anticipate a flood of sales. However, this is only the case if the strategy is optimized. Dig further into this article to learn the top 7 top-secret marketing methods for Black Friday that you should try out in 2022 to give great bargains and discounts throughout the course of this weekend. If you thought that only retail stores could participate in Black Friday, you were wrong. These tips are adaptable and can be used by any business type, whether big or small!
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
— Says Beth Comstock, Former CMO & Vice Chair, GE
- Get on Social Media
If you’re not already promoting your business through social media platforms such as Facebook, Twitter, and Instagram, then you’re missing out on a major opportunity. By sharing eye-catching visuals and interesting content related to your products or services, you can quickly increase brand awareness and generate leads.
Make sure to post often and be strategic about when you post. Research has shown that the best times to post on social media are weekdays from 1:00 p.m. to 3:00 p.m. and on Saturdays and Sundays from 9:00 a.m. to 11:00 a.m.
- Create a Hashtag
A great way to increase brand awareness and get people talking about your business is to create a unique hashtag. This can be used in conjunction with social media posts, as well as on any other marketing materials, such as email newsletters or direct mailers.
When creating a hashtag, be sure to make it short, memorable, and relevant to your brand. Avoid using hashtags that are already being used by other businesses or that are too general.
- Offer Discounts and Deals
One of the most effective Black Friday marketing strategies is to offer discounts and deals on your products or services. This will entice people to take advantage of your offers and make a purchase.
Be sure to promote your discounts and deals in a clear and concise way so people know exactly what they’re getting. You can do this by creating a dedicated landing page on your website or by sending out an email blast.
- Run a Contest or Giveaway
Another great way to generate interest in your business is to run a contest or giveaway. This can be done on social media, on your website, or through email.
When running a contest or giveaway, be sure to promote it heavily and make the prize something that people will want to win. You can also increase the odds of people taking part by requiring them to share your contest or giveaway with their friends and followers.
- Create a Video
Videos are a great way to promote your products or services, as they’re highly engaging and can be easily shared. If you don’t have any video content, now is the time to create some.
When creating videos, be sure to keep them short, interesting, and relevant to your target audience. You can also increase views by optimizing your videos for SEO and promoting them on social media and other websites.
- Write a Blog Post
If you have a blog, take advantage of it by writing a post about your Black Friday deals and promotions. This is a great way to reach a wider audience and get people interested in your business.
When writing a blog post, be sure to include plenty of relevant keywords and make the post easy to read. You can also increase traffic by promoting your blog post on social media and other websites.
- Partner with Other Businesses
A great way to reach a wider audience and get people interested in your business is to partner with other businesses. This can be done by promoting each other’s products or services, running joint contests or giveaways, or creating co-branded content.
When partnering with other businesses, be sure to choose those that are complementary to your own business. You can also increase the reach of your marketing efforts by partnering with businesses that have a larger audience than your own.
By following these Black Friday marketing strategies, you can ensure that your business stands out from the crowd and generates interest and sales. So get started today and see the results for yourself!
My Shapewear Sale Recommendations for Black Friday This Year